Motivation Theories: Top 8 Theories Of Motivation – Explained!

ADVERTISEMENTS: Some of the most important theories of motivation are as follows: 1. Maslow’s Need Hierarchy Theory 2. Herzberg’s Motivation Hygiene Theory 3. McClelland’s Need Theory 4. McGregor’s Participation Theory 5. Urwick’s Theory Z 6. Argyris’s Theory 7. Vroom’s Expectancy Theory 8. Porter and Lawler’s Expectancy Theory. From the very beginning, when the human

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Top 6 Objectives of Sale Promotion

Even coupons and rupees off sales prices can be used fruitfully. 3. Encouraging repurchases: Building of buying habit leads to brand loyalty in most of the low perceived risk products. The aim is tie the buyer to the product or a store through incentives. Hence, the manager needs those promotional incentives that ‘tie’ the buyer to a seller.

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Sales Promotion: Concept and Methods of Sales Promotion

(i) Coupons: A coupon is a certificate that entitles its holder to a specified discount, on the purchase of a specified product. As a method of sales promotion, coupons may be distributed among prospects through mail, newspapers, magazines or retailers.

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10 Sales-Promotion Tools Every Service Organization Must Use

3. Coupons/vouchers: These allow holders to obtain a discount off a future purchase and can be targeted at quite specific groups of users or potential users. To encourage trial by potential new users, vouchers can be distributed to non-users who fit a specified profile.

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Promotional Activities in Marketing (An Overview)

ADVERTISEMENTS: Promotional Activities in Marketing: Definition, Needs, Objectives and Other Details! Today’s market is full of offers and discounts. Marketers use multiple promotion programmes to entice customers to buy products and services. While objectives of advertising are long term and generally of brand building, sales promotion programmes often pursue a single goal, that is, to […]

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Different Types of Promotional Campaigns in

Coupons can be issued by the manufacturer or the retailer or both. A coupon can be on the product itself, or it can be off site such as in a newspaper rebate coupon. Discounts: Discounts are given to stimulate demand in periods of low sales. Sometimes, a firm might discover that its discounted sales are much more than their normal sales.

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Retail Promotion Strategy: Push, Pull and Mixed Strategy

Retail Promotion Strategy: Push, Pull and Mixed Strategy . 1. Push Strategy:. A retail push strategy includes offers that convince trade intermediaries channel members to “push” the underline product through vigorous distribution channels to the ultimate customer via some sales promotion schemes and personal selling efforts.

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What are the Disadvantages of Sales Promotion? – Answered!

Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team.

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Top 7 Techniques used for Sales Promotion

Coupons are another, very versatile way of offering a discount. Consider the following examples of the use of coupons: on a pack to encourage repeat purchase, coupons sent out with newspapers which can be redeemed at retail outlets, a cut-out coupon as part of an advertisement and on the back of bill receipts.

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Sales Promotion: Elements, Methods and Advantages of Sales

ADVERTISEMENTS: Sales Promotion: Elements, Methods and Advantages of Sales Promotion! Techniques/Methods of Sales Promotion: Philips Kotler has classified sales promotional activities into three kinds: 1. Consumer promotion. ADVERTISEMENTS: 2. Trade or dealer promotion. 3. Sales force promotion. 1. Consumer Promotion: ADVERTISEMENTS: Sales promotion directed towards consumers may be done

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Sales Promotion Kinds: Consumer, Dealer and Sales Force

2. Coupons: Coupons are supplied along with a product. It is a certificate that reduces prices. Coupons can be mailed, enclosed in the packets or printed in the advertisements. The purpose is to attract the customers and bring them to a particular shop to increase the sales of a particular brand. The coupons are used: (1) to introduce new products,

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